Truff, Taco Bell Collaboration Expands Nationwide

Specialty condiment maker Truff has parlayed a small-scale test with Taco Bell into a nationwide co-branded partnership.

The Huntington Beach, California-based company, which makes gourmet hot sauce, spicy mayo, pasta sauce, and other products, is supplying the signature ingredient in Taco Bell’s new Loaded Truff Nacho Fries, a limited-time offer available in all locations across the U.S.

Loaded Truff Nacho Fries feature Truff Hotter Sauce atop a bed of seasoned fries, topped with grilled marinated steak, shredded cheddar cheese, fresh diced tomatoes, warm nacho cheese sauce, and reduced-fat sour cream. Customers can also add Truff to any menu item using the Taco Bell app, for an additional charge.

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