Taco Bell’s all-new Refrescas lineup features six drinks: three thirst-quenching refreshers, two electrifying energy drinks, and a cooling Freeze.

Agua Refrescas:

These come in three flavors, strawberry passionfruit, dragonfruit berry and mango peach, and are mixed with real freeze-dried fruit pieces and green tea to provide a boost of caffeine (52 mg per drink). A 20 oz. is $3.99.

Rockstar Energy Refrescas:

These come in two flavors, pineapple lime or tropical punch, and pack an even bigger punch – 200mg of caffeine. A 20 oz. is $4.49.

Refresca Freeze:

This frozen drink also features real freeze-dried fruit pieces and comes in one flavor, strawberry lime, and two sizes: 16 oz. for $3.79 or 20 oz. for $3.99.

“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer.

The drink line-up is part of a much larger strategy to focus on beverage sales.

Taco Bell and Tony Hawk are teaming up on a new menu item ahead of the highly anticipated return of the Tony Hawk’s Pro Skater 3 + 4 video game. Announced on Monday, June 23, Taco Bell has tapped Hawk to “share his take” on the Build Your Own Luxe Cravings Box, which is a “full-sized, flavor-packed meal, made for fans who know exactly what they want.”

Here’s what to know about the meal deal and the release of Tony Hawk’s Pro Skater 3 + 4.

Hawk’s version of the meal is available now exclusively through the app and website, according to the company, and includes:

• Cheese quesadilla
• Crunchy taco
• Chips and nacho cheese sauce
• Medium Lipton iced tea

Taco Bell offers $5, $7 and $9 Luxe Craving Boxes, but you can also create your own online in which prices vary based on items selected.

Tony Hawk’s Pro Skater 3 + 4 releases on July 11. Customers to pre-order the game will receive access to the Foundry Demo (a trial version of the game) in June and early access to the full game on July 8.

Taco Bell is rolling out Crispy Chicken Tacos and Burritos, starting on Tuesday, June 17 — however, they’ll only be staying on menus for a limited time. The new items feature the same tortilla coating used on the brand’s Crispy Chicken Nuggets, which made their debut in December. However, the chicken — now in strip form — will give a bigger bite than the previous poultry offering. It will also be joined by ingredients such as shredded cheddar and pico de gallo, and a choice of Spicy Ranchero Sauce or Avocado Ranch Sauce. For those who simply want to enjoy the crispy chicken on its own, the new lineup also includes an order of two strips.

Taco Bell is returning crispy chicken nuggets to its menu and looks to make them and crispy chicken a fixture in the future. Locations will once again offer its crispy chicken nuggets, marinated in “zesty jalapeno buttermilk flavor” and covered in a “blend of bread crumbs and crispy tortilla chips,” beginning April 24. This move marks the “start of Taco Bell’s journey to become a go-to destination for crispy chicken with a permanent mainstay by 2026.” “We’re a taco place doing chicken our own way and like all our best moments, it’s a little unexpected – because we’ve never been about following the rules,” Taco Bell chief marketing officer Taylor Montgomery said in a statement. “The demand for our nuggets was off the charts, which is why we’re looking at making crispy chicken permanent to give our fans what they are telling us they want.”

​David Gibbs, CEO of Yum! Brands, has announced his intention to retire in the first quarter of 2026, concluding a distinguished 36-year career with the company. Gibbs joined Yum! Brands in 1989 and ascended to CEO in January 2020. Under his leadership, the company expanded its digital capabilities and global presence, notably opening 4,535 new stores in over 100 countries in 2024. Gibbs also spearheaded technological advancements, including a partnership with Nvidia for AI-driven restaurant services. The board has initiated a search for his successor, with Gibbs continuing to lead during the transition.

Through a partnership with technology company Nvidia, fast-food giant Yum! Brands will begin rolling out AI at hundreds of locations starting in April and continuing through June. That includes using the company’s voice-ordering tech, which will handle complex menu orders and navigate customer speech patterns. The rollout will incorporate more advanced AI capable of language models, emotional comprehension and personalized customer reactions. Nvidia’s AI technology has already been used at select Taco Bell and Pizza Hut restaurants during “a successful pilot” stage, Yum! Brands said. The technology is expected to “optimize drive-thru efficiency and back-of-house labor management through real-time analytics and alerts.”

At Live Más Live 2025 on March 4th, Taco Bell announced a collection of new menu items, slated to release in restaurants this year. New items include a Flamin’ Hot Burrito, made with a new Flamin’ Hot rice, and a Quesocrisp Taco, an all-new taco shell made entirely out of crispy cheese. Taco Bell is also bringing back some fan favorites, like Crispy Chicken Nuggets and the Decades Menu, which will feature items from the 2000s and 2010s.

Earlier this year, Taco Bell announced a new take on its value meal, with the choice of $5, $7 and $9 Luxe Cravings Boxes. Expected to remain on the menu through June, the varying-priced value meals feature an array of Taco Bell classics.

Taco Bell and Milk Bar, a New York-based dessert company, have united to launch the new Milk Bar Birthday Cake Churros, the ultimate little treat packed with big birthday energy. Combining Milk Bar’s iconic birthday cake flavor with a Taco Bell twist, the Milk Bar Birthday Cake Churros capture that special birthday magic in every bite, giving fans a reason to celebrate no matter what the occasion. Fans nationwide can taste the latest elevated dessert from the two innovative brands for only $2.99* for two churros or $1.99* for one while supplies last.

*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery.

Meghan Farren, who has spent 10 years at KFC U.K. and Ireland, will take over the position from Scott Mezvinsky, who was promoted to KFC U.S. CEO. Farren will oversee a business that is well positioned for further sales and growth in the U.S. and is one of parent company Yum’s biggest growth drivers. Taco Bell posted a 4% increase in same-store sales in the U.S. in Q3 while many other U.S. chains faltered.