Taco Bell’s all-new Refrescas lineup features six drinks: three thirst-quenching refreshers, two electrifying energy drinks, and a cooling Freeze.
Agua Refrescas:
These come in three flavors, strawberry passionfruit, dragonfruit berry and mango peach, and are mixed with real freeze-dried fruit pieces and green tea to provide a boost of caffeine (52 mg per drink). A 20 oz. is $3.99.
Rockstar Energy Refrescas:
These come in two flavors, pineapple lime or tropical punch, and pack an even bigger punch – 200mg of caffeine. A 20 oz. is $4.49.
Refresca Freeze:
This frozen drink also features real freeze-dried fruit pieces and comes in one flavor, strawberry lime, and two sizes: 16 oz. for $3.79 or 20 oz. for $3.99.
“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer.
The drink line-up is part of a much larger strategy to focus on beverage sales.