Taco Bell announced that the first month of the taco subscription service was a success! Fans that subscribed to the pass visited the restaurant three times as many times throughout the month as those who didn’t have a subscription. The Taco Lover’s Pass program can be purchased in the app and resulted in 20% new rewards members, bolstering the loyalty program that was first introduced in 2020. It also generated a 16% renewal rate for those opting into a second month.
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