Taco Bell joins the value menu battle

Taco Bell announced a new $7 Luxe Cravings Box, which includes full-sized portions of fan-favorite menu items.

“With the launch of the $7 Luxe Cravings Box, we’re giving consumers our most craveable items at an affordable price point and living up to our commitment on value to satisfy cravings with fan favorite full-sized menu items,” Taylor Montgomery, the chief marketing officer at Taco Bell North America, shared in a statement. “Our Cravings Value Menu is one of the leading value menus within the industry, offering 10 items at under $3, because we believe consumers shouldn’t have to choose between affordability and abundance.”

The Luxe Cravings Box includes a Chalupa Supreme, Beefy 5-Layer Burrito, and Double Stacked Taco. But there’s more. The box also includes chips and nacho cheese sauce, and a medium fountain drink on the side. As Taco Bell explains, the box is a 55% discount off suggested menu prices if you were to purchase each item a-la-carte.

Posted in News & Events.