Taco Bell is gaining ground as people look to save on food

In the US, Taco Bell is seeing 2-3% growth in the number of orders “across all income levels,” said David Gibbs, CEO of Taco Bell’s parent company Yum Brands, during an analyst call Wednesday November 1st discussing the company’s third quarter financial results. “So our stores in lower-income trade areas are performing well … just like our stores in high-income trade areas,” he said. Sales at Taco Bell’s US stores open at least a year jumped 8% in the third quarter, year over year.

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