Taco Bell Hires Nike Vet as Global Chief Brand Officer

Taco Bell announced Sean Tresvant as its Global Chief Brand Officer, effective January 10, 2022.

Tresvant will lead Taco Bell’s global marketing. From strategic omni channel initiatives to digital customer touchpoints, he will further elevate and differentiate the Taco Bell fan experience as the brand continues redefining innovation in its industry.

Tresvant brings more than a decade of marketing success from his time with Nike as the Chief Marketing Officer of the Jordan Brand. He was responsible for defining the Jordan Brand voice across the globe. Tresvant set the consumer journey and execution of brand campaigns, product marketing, creative collaborations, athlete sponsorships, omni channel marketplace design and social platforms. He led the Diversity Task Force at Nike and helped bring back the Jordan Brand’s Black Community Commitment Committee through “real talk” chats. He has developed strategies and programs that have helped Nike show up to the world in meaningful ways – from revitalizing Nike Running in North America, to creating a local brand voice for Los Angeles.

Posted in News & Events.