Kentucky Fried Chicken and TikTok creator Isaiah Garza have teamed up to launch the #KentuckyFriedGivingChallenge, a grant fund that will give away $500,000 in cash grants to nonprofits fighting hunger in communities across the U.S. via TikTok. KFC was inspired by TikTok’s Creator Fund and philanthropic creators like Isaiah, best known for spreading positivity and changing lives through random acts of kindness on TikTok, to create the unique grant program.
Through the #KentuckyFriedGivingChallenge, KFC will award $40,000 to 11 nonprofits. Then, between April 4–18, fans will have the chance to cast their vote for one of the 11 finalist videos where the grand prize-winning nonprofit will be awarded an additional $60,000. Between Feb. 23 to March 4, 2022, creators affiliated with a 501(c)(3) nonprofit must submit a video up to 30-seconds in length on TikTok showcasing how their organization helps its local community; submissions must include the official hashtag and song/audio used in the launch/announcement video and be associated with a 501(c)(3) nonprofit to be considered. Detailed instructions are available at kfc.com/KentuckyFriedGiving, and you enter your submission into the #KentuckyFriedGivingChallenge by posting a TikTok video. Deadline to enter is March 4, 2022.