KFC Teams Up with Deion Sanders and His Family to Champion the Joy of Family Dinner Time

Kentucky Fried Chicken® is teaming up with legendary Pro Football Hall of Famer and head football coach at the University of Colorado Boulder, Deion “Prime Time” Sanders, and his family to promote the brand’s latest menu innovations, including new KFC Chicken Nuggets and other soon-to-be-announced menu innovations. To kick off the partnership, Coach Prime and his five children – Deiondra, Deion Jr., Shilo, Shedeur and Shelomi – appear all together for the first time ever in content where they roll up to a KFC drive-thru in true “Prime Time” fashion (in a signature, custom KFC-branded golf cart) to order their fried chicken favorites. Deion Sanders’ mom, Connie Sanders, even makes an appearance in content where the family enjoys new KFC Chicken Nuggets.

This year, KFC has changed the fried chicken game by introducing several new limited-time menu items to appeal to younger audiences and families, including KFC Wraps, the Double Down (making a triumphant return to the KFC menu after a 10-year hiatus) and the Bacon & Cheese Chicken Sandwich; and introduced 100 percent white meat KFC Chicken Nuggets to its menu.

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