KFC is going all in on the Deion Sanders experience at Colorado with a new commercial featuring the Sanders family. KFC has previously worked with the family to promote the Fill Up Box and chicken nuggets. Now the Sanders’ are promoting the new hot and spicy wings. Coach Prime is heavily featured in the commercial, along with his sons and current Colorado players, Shedeur and Shilo Sanders. The athletes both signed NIL deals to appear in the campaign.
