An iconic Taco Bell menu item is going vegan

One of Taco Bell’s most recognizable menu items is going vegan testing a vegan Crunchwrap, marking the first time that Taco Bell has sold a fully vegan entree.

Similar to a traditional Crunchwrap, the vegan version uses a “proprietary, boldly seasoned” plant-based protein topped with two vegan sauces: a blanco sauce (similar to sour cream) and a vegan nacho sauce. Then it’s all wrapped in a crunchy tostada shell. However, it’s not going nationwide just yet: A total of three Taco Bell locations — one each in New York City, Hollywood and Orlando — will sell the vegan Crunchwrap beginning June 8 until supplies last. Those cities were selected because they have notable vegan populations. The vegan version is priced the same as a traditional wrap, which ranges from $4.99 to $6.79 depending on the city. Taco Bell has long appealed to vegetarians and vegans since it offers black beans as a protein. In 2019, Taco Bell rolled out a vegetarian menu. Items could be customized more than 8 million ways to fit a vegetarian diet. Nearly a quarter of Taco Bell food sold last year was vegetarian options.

Posted in News & Events.