Taco Bell Drive-Thru Time Improves

The focus on drive-thru speed at Taco Bell is showing results.  Drive-thru speed nationally was two seconds faster year-over-year in Q4, marking the eighth straight quarter of an average time under four minutes—an impressive feat, considering ongoing labor challenges and spikes of Omicron cases.

In August, Taco Bell revealed the Defy concept—a 3,000-square-foot restaurant featuring four drive-thru lanes, including one traditional lane and three for mobile orders or delivery pickups. The new store, scheduled to open in Brooklyn Park, Minnesota, this summer, also has digital check-in screens allowing customers to scan a QR code and receive food via a “bell-evator” lift system.

Posted in News & Events.