Taco Bell is bringing back breakfast and launching a campaign with former Taco Bell employee Lil Nas X as its newest spokesperson. Monday morning, the restaurant announced the Grammy-winning musician is now Taco Bell’s “Chief Impact Officer,” a role that allows him to “collaborate on the brand experience from the inside out.”
“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” Taco Bell CEO Mark King offered in a press release. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
The campaign begins August 23rd with an initial 60-day push for the breakfast line to coincide with Lil Nas X’s upcoming Montero album release. Breakfast items include Cheesy Toasted Breakfast Burritos, Hash Brown Toasted Breakfast Burritos, and Grande Toast Breakfast Burritos.